J2W (Journey On 2 Wheels) was established in 2012 to commemorate the year Uncle Brody’s Nephew, CW02 Suresh Krause, was K.I.A. August 16th, 2012. It symbolizes the year Uncle Brody began his personal Journey On 2 Wheels honoring his Nephew.

In 2016, The Original J2W logo was designed and on July 1st, 2017, J2W was founded, and the Motor Clothing logo was established as the brand logo for J2W Motor Clothing Company.

The company slogan, “Your Journey. Your Story.” was integrated into the J2W insignia distinguishing the personal Journey all Riders are on and pay homage to their Story as to why they Ride.

In late 2023, new logo variations were designed and will serve to distinguish the J2W brand as a Gold Star Family Founded Motor Clothing Company.

The Original J2W Logo will forever signify the genesis of J2W making it an original classic and collectable.